DAVIDVILLALOBOS
DESIGN / ILLUSTRATION
DESIGN / ILLUSTRATION
Objective: Design a new logo along with a collection of posters, guides, and apparel for my favorite local hiking destination, Wildwood Regional Park, located in Thousand Oaks, California otherwise known as ''Trail City''. A slice of nature that pulls you into it's diverse landscape and scenery, the park is truly something special to explore and get lost in. I knew it was time to update their brand to more confidently showcase the beauty and diversity of their park and wildlife.
Process: I was inspired by the traditional aesthetic of national parks across the country that've kept true to a classic illustrative touch, highlighting the landscapes and wildlife first and foremost in all of their branding. For this logo I wanted to present three of the most identifiable elements of the park, the Roadrunner that can be spotted darting throughout the park, bountiful Prickly Pear Cacti, and lastly the most frequented time for this park is weekend mornings, when the sun is rising over the gorgeous Santa Rosa Mountains.
Objective: Design a set of posters that have a strong illustrative aesthetic that showcases both the landscape of the park along with some of its most memorable wildlife. To be used as either advertisement or merchandise to be sold at the visitors center.
Process: I chose to focus on Paradise Falls coupled with the Great Horned Owl and the American Bullfrog. One inspired by classic postcards and the other by field research and notes you'd find on a 1950s wildlife excursion.
Objective: Create a comprehensive trail guide that informs visitors about some of Wildwood's history, details on three of the most scenic trails along with wildlife you could spot on those trails and lastly a full map of the park including all of it's trail heads.
Process: I wanted to incorporate the Paradise Falls poster I created for the cover as if to introduce the reader through the flight of the owl, further guiding them through Wildwood. I planned for each page to be based on wildlife that can be found on three of the most visited trails. The Great Horned Owl on Santa Rosa, The American Bullfrog on Wildwood Canyon and The Grey Fox on Moonridge, each page designed with the focal on the foot print of the animal clipped with photos taken of the trails themselves.
Objective: Create a small collection of merchandise that could be sold in the visitors center located within the park.
Process: I utilized the branding created so far to create bold apparel designs that ensure the spotlight is kept on the wildlife and scenery that will be found at Wildwood.
Objective: Design a new logo along with a collection of posters, guides, and apparel for my favorite local hiking destination, Wildwood Regional Park, located in Thousand Oaks, California otherwise known as ''Trail City''. A slice of nature that pulls you into it's diverse landscape and scenery, the park is truly something special to explore and get lost in. I knew it was time to update their brand to more confidently showcase the beauty and diversity of their park and wildlife.
Process: I was inspired by the traditional aesthetic of national parks across the country that've kept true to a classic illustrative touch, highlighting the landscapes and wildlife first and foremost in all of their branding. For this logo I wanted to present three of the most identifiable elements of the park, the Roadrunner that can be spotted darting throughout the park, bountiful Prickly Pear Cacti, and lastly the most frequented time for this park is weekend mornings, when the sun is rising over the gorgeous Santa Rosa Mountains.
Objective: Design a set of posters that have a strong illustrative aesthetic that showcases both the landscape of the park along with some of its most memorable wildlife. To be used as either advertisement or merchandise to be sold at the visitors center.
Process: I chose to focus on Paradise Falls coupled with the Great Horned Owl and the American Bullfrog. One inspired by classic postcards and the other by field research and notes you'd find on a 1950s wildlife excursion.
Objective: Create a comprehensive trail guide that informs visitors about some of Wildwood's history, details on three of the most scenic trails along with wildlife you could spot on those trails and lastly a full map of the park including all of it's trail heads.
Process: I wanted to incorporate the Paradise Falls poster I created for the cover as if to introduce the reader through the flight of the owl, further guiding them through Wildwood. I planned for each page to be based on wildlife that can be found on three of the most visited trails. The Great Horned Owl on Santa Rosa, The American Bullfrog on Wildwood Canyon and The Grey Fox on Moonridge, each page designed with the focal on the foot print of the animal clipped with photos taken of the trails themselves.
Objective: Create a small collection of merchandise that could be sold in the visitors center located within the park.
Process: I utilized the branding created so far to create bold apparel designs that ensure the spotlight is kept on the wildlife and scenery that will be found at Wildwood.
Objective: Design a new logo along with a collection of posters, guides, and apparel for my favorite local hiking destination, Wildwood Regional Park, located in Thousand Oaks, California otherwise known as ''Trail City''. A slice of nature that pulls you into it's diverse landscape and scenery, the park is truly something special to explore and get lost in. I knew it was time to update their brand to more confidently showcase the beauty and diversity of their park and wildlife.
Process: I was inspired by the traditional aesthetic of national parks across the country that've kept true to a classic illustrative touch, highlighting the landscapes and wildlife first and foremost in all of their branding. For this logo I wanted to present three of the most identifiable elements of the park, the Roadrunner that can be spotted darting throughout the park, bountiful Prickly Pear Cacti, and lastly the most frequented time for this park is weekend mornings, when the sun is rising over the gorgeous Santa Rosa Mountains.
Objective: Design a set of posters that have a strong illustrative aesthetic that showcases both the landscape of the park along with some of its most memorable wildlife. To be used as either advertisement or merchandise to be sold at the visitors center.
Process: I chose to focus on Paradise Falls coupled with the Great Horned Owl and the American Bullfrog. One inspired by classic postcards and the other by field research and notes you'd find on a 1950s wildlife excursion.
Objective: Create a comprehensive trail guide that informs visitors about some of Wildwood's history, details on three of the most scenic trails along with wildlife you could spot on those trails and lastly a full map of the park including all of it's trail heads.
Process: I wanted to incorporate the Paradise Falls poster I created for the cover as if to introduce the reader through the flight of the owl, further guiding them through Wildwood. I planned for each page to be based on wildlife that can be found on three of the most visited trails. The Great Horned Owl on Santa Rosa, The American Bullfrog on Wildwood Canyon and The Grey Fox on Moonridge, each page designed with the focal on the foot print of the animal clipped with photos taken of the trails themselves.
Objective: Create a small collection of merchandise that could be sold in the visitors center located within the park.
Process: I utilized the branding created so far to create bold apparel designs that ensure the spotlight is kept on the wildlife and scenery that will be found at Wildwood.
Objective: Design a new logo along with a collection of posters, guides, and apparel for my favorite local hiking destination, Wildwood Regional Park, located in Thousand Oaks, California otherwise known as ''Trail City''. A slice of nature that pulls you into it's diverse landscape and scenery, the park is truly something special to explore and get lost in. I knew it was time to update their brand to more confidently showcase the beauty and diversity of their park and wildlife.
Process: I was inspired by the traditional aesthetic of national parks across the country that've kept true to a classic illustrative touch, highlighting the landscapes and wildlife first and foremost in all of their branding. For this logo I wanted to present three of the most identifiable elements of the park, the Roadrunner that can be spotted darting throughout the park, bountiful Prickly Pear Cacti, and lastly the most frequented time for this park is weekend mornings, when the sun is rising over the gorgeous Santa Rosa Mountains.
Objective: Design a set of posters that have a strong illustrative aesthetic that showcases both the landscape of the park along with some of its most memorable wildlife. To be used as either advertisement or merchandise to be sold at the visitors center.
Process: I chose to focus on Paradise Falls coupled with the Great Horned Owl and the American Bullfrog. One inspired by classic postcards and the other by field research and notes you'd find on a 1950s wildlife excursion.
Objective: Create a comprehensive trail guide that informs visitors about some of Wildwood's history, details on three of the most scenic trails along with wildlife you could spot on those trails and lastly a full map of the park including all of it's trail heads.
Process: I wanted to incorporate the Paradise Falls poster I created for the cover as if to introduce the reader through the flight of the owl, further guiding them through Wildwood. I planned for each page to be based on wildlife that can be found on three of the most visited trails. The Great Horned Owl on Santa Rosa, The American Bullfrog on Wildwood Canyon and The Grey Fox on Moonridge, each page designed with the focal on the foot print of the animal clipped with photos taken of the trails themselves.
Objective: Create a small collection of merchandise that could be sold in the visitors center located within the park.
Process: I utilized the branding created so far to create bold apparel designs that ensure the spotlight is kept on the wildlife and scenery that will be found at Wildwood.