Website copy
At Davill Design it sounds as though we focus on design, but our collective includes talented writers. As part of investigation into design and writing on the web, we’ve been looking at the good, the bad and the indifferent in writing for the web.
One of our writers has been studying a number of blogs and enthusiasts’ sites such as VW t25 campers. This is a different form of writing to our business based writing - and tends to be aimed at people who read, rather than skim sites. Business writing is more succinct, often highly structured so it can be skim read and should also be highly optimised.
But we do help Our clients to consider the more discursive, article type writing used on blogs as a way of building more effective relationships with their customer base.