Fairuz Talib
http://www.7DollarTraffic.com
References :
http://www.7DollarTraffic.com

and the main thing is to have your website link from others website so tat google and yahoo finds that your website is valuable.

if you want to learn more on how to get more traffic to your website. go to this site. it gives you free tutorial on internet marketing for free. no payment.
References :
http://earnmoneyinternet.googlepages.com

Because you have such a unique idea I think that you should look at press releases. This is the kind of story that gets picked up by magazines and news stations where they are looking for a happy family based filler.

1) Write a press release about your story and release it on PRWeb.com - they have details on writing the release - or contact me and I'll give you more info. Pay the $70 + to get your release on the first page - it also gets sent to an incredible number of journalists.

2) Write an article - about 400 - 500 words on the problems of getting kids to do chores. In your resource box put the words " we've found a fun way" or simmilar and then your web site address. Again if you have problems contact me and I'll advise.

3) Put this article on ezinearticles.com and articleshut.com - two major article directories.

4) Do a web search for family based web sites where your audience might be and offer the article to them. This will give you a major link and is more effective than link exchanges.

As you are an Aussie - don't you have Dragons Den? Might be an idea to apply.

Good luck - a great product that deserves to succeed.
References :
http://www.StartMyNewBusiness.com
http://www.marketingguerilla.com/magic_marketing.htm
http://www.ClickingBusiness.com

While Google still rules the roost when it comes to Internet search engines, and Yahoo is firmly entrenched in second spot, a number of new start-ups are hoping to give them a run for their money. And a good small business marketing strategy would be to check them out and see how you can make them work for your site!

Some of the new up-and-comers include:

Powerset (www.powerset.com): A "natural language" search engine

Hakia (www.hakia.com): A "meaning-based" search engine

Wikia(www.wikia.com): A "community-based" search engine

ChaCha(www.chacha.com): A "social networking-based" search engine

Snap (www.snap.com): A search engine that offers visual previews

It's a smart small business marketing strategy to continue optimizing for the Google, Yahoo, and MSN search engines as they are by far and away the most popular — but niche search engines could provide new opportunities to reach your market. Be sure to check them out!
References :
http://inetbizmarketing.blogspot.com/2007_02_01_archive.html

You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com

To get links, I suggest you make a list of websites that are related to your topic. You can do it manually or use any of the link building tools available. Then approach these sites and request for a link - some will link to you, others will demand reciprocal links, while others will ignore you

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others. You can get links without even going around begging for it.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/...
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/
References :
Free Ways to Promote an Online Business http://www.powerhomebiz.com/guide/cases/ii-lexi.htm