Davill Design

Dynamic content avaiable through blog platforms can be used to share personal enthusiasms such your VW Camper Van, or can be used by businesses to build stonger links with both their customers and their suppliers - by sharing your personal enthusiasms.

Businesses are beginning to realise the power of using dynamic content formats to share some of their enthusiasms with their customers. It helps everyone to cross the business boundary in a safe way, building more rounded relationships. businesses can provide helpful information, point customers towards new information, trends or research topics that add value.

Slightly more personal interest material does need to be handled carefully, must be written and presented professionally and within the overall brand values - but can be hugely powerful. Achievements, charity work, particular expertise and knowledge outside the business field can be presented in a more dynamic and appealing way than the old company newsletter approach, with links through to personal blogs, other websites etc and by including picture shows and video.

We can help your company develop a highly effective blog strategy and methodology that will complement your core company web presence.

At Davill Design it sounds as though we focus on design, but our collective includes talented writers. As part of investigation into design and writing on the web, we’ve been looking at the good, the bad and the indifferent in writing for the web.

One of our writers has been studying a number of blogs and enthusiasts’ sites such as VW t25 campers. This is a different form of writing to our business based writing - and tends to be aimed at people who read, rather than skim sites. Business writing is more succinct, often highly structured so it can be skim read and should also be highly optimised.

But we do help Our clients to consider the more discursive, article type writing used on blogs as a way of building more effective relationships with their customer base.